Launching in a New Market

We expand into Southeast Asia in Q3, starting with a soft launch in two major metros. The regional team opens its Singapore office next month.

Localization is the first hurdle: pricing in local currency, payment rails, and marketing copy adapted by native speakers — not translated by automated tools.

Legal is finalizing data residency arrangements to satisfy each country's privacy laws. The contracts team is tracking 17 distinct terms rewrites.

The CEO told the board to expect losses through Q4 as we invest. The upside is a market roughly one-third the size of our home region — worth the patient capital.