The Trademark Dispute

A small competitor filed a trademark complaint alleging our new product name is too similar to their existing mark. Legal received the letter on Monday.

Our trademark attorney assessed the risk as moderate. While the products serve different segment, sound-alike naming could cause consumer confusion.

The team is weighing two options: rename before full launch, or pursue a coexistence agreement allowing both marks in narrowly defined categories.

A rename would cost roughly $180,000 in packaging, domain, and marketing refresh. A settlement could close in six weeks. The GC will present a recommendation at Friday's meeting.